Hi, I’m Samir, founder of Fishmonger London and a digital entrepreneur with a deep passion for seafood. My journey started in digital marketing, where I built and scaled multiple online businesses worldwide. That experience gave me the tools to bring innovation into the seafood industry, an industry I care about both personally and professionally.
At Fishmonger London, I work directly with trusted wholesale seafood suppliers across the UK and international markets. From premium Scottish salmon to Beluga caviar and salmon roe, I make sure our sourcing meets the highest standards of quality, freshness, and sustainability.
My focus is on solving real challenges that restaurants, hotels, and home buyers face:
Reliable supply chains,
Consistent product quality,
Transparent pricing,
Next-day delivery across London.
Through my articles, I share insights on seafood sourcing, wholesale supply in London, and the wider global seafood trade. My goal is to help chefs, buyers, and seafood enthusiasts better understand what goes into premium seafood, and how to get it delivered reliably.
Whether you’re running a busy kitchen or looking for specialty seafood at home, I bring both business expertise and a genuine love for the sea to every piece of content I write here.
